Advertising Mammoths suffer from Ice Age

The field of marketing is full of hungry and cold feeling advertising mammoths. Ice age of advertising industry is getting worse and mammoths are fearing extinction. Big, fat and slow clients already died out. Nowadays there’s only left the rapid ones, not as easy to catch. Also those new age predators have come to the same territory to hunt. It seems like they can read the thoughts of the clients, they catch them like hell. Mammoths are screwed, what to do?

“The definition of insanity is doing the same things over and over again and expecting different result”, some wise Mammoth ones said. Now is the time to look into mirror and do some radical changes:

• Change the old logic: Stop spamming, go back seat and let the customers drive. You’re already lacking control and that´s ok.
• Change the style: Start behaving instead of claming. Be real, good and honest.
• Change the marketing, management, processes, etc. from deadlines to online. Be fast, be agile.
• Change the mass mediums to word of mouth. Put marketing into a product, tell people a product story.
• Change your business model. Be a valuable partner instead of untrusted subcontractor.

I like mammoths, hopefully this time the strongest save themselves.