Online Marketing is like knitting

In real life, would you put your business behind the mountain, in the middle of nowhere?

Imagine how many customers would you get if your marketing were only tips and hints in the narrow mountain paths. After getting the consumers interested you would arrange them a challenge: “Solve this problem and you get the next clue to find my store!”

This is probably how you’re doing your marketing online right now.

Conversational marketing is a platform business. Domains are dead. Content lives inside social medias, in the conversations among people. Articles don’t live in nytimes.com, they live inside Facebook or Twitter. Videos live in Youtube, photos in Flickr. There isn’t much point in using logic of advertising in online world. Banners, campaign sites and what else, eh? In many cases you can’t even buy the stuff online or  if there’s an online store, it’s hidden inside massive site and no one will find it. That’s how Finnish cosmetics company Lumene did. After playing hide and seek for some time they thought that cosmetics doesn’t sell online and the webstore is now closed.

Marketing online is like knitting. You knit your platform stitch by stitch.

Making knitted wool pants takes time, but it’s rewarding. Whatever you do online, do it continuously plus link and tag the content together. Take part in the conversation. Do remarkable and interesting things – together with your consumers. After a while you’ll find out that you have your own communication platform, driven by Google. That’s your own earned media and it’s much more effective than the traditional one.

The Economy of Good and Honest

Thanks to my best friend Internet for changing the world. People, business and the whole economy are getting more and more human and many of us are now focusing on doing good. Rapid communication and people to people (many to many) delivered messages in social medias have made an enormous change in mass opinions; how we should live, think and work. World is getting more tolerant, ethical, green and sustainable.

This has also an opposite side. If you’re not into the movement of good, if you’re a big fan of Sauron, dude/tte you’re scrued. We have a Judge that’s seeing everything and has an ultimate memory. It’s called Google. Being untruthful and lying yourself better doesn’t get you far, you get caught.

People are having conversations about you, liked it or not, negative word of mouth is much stronger than positive one. This means, that you and your business is always under estimation. The only way to succeed for a long term is doing good. That means check your values, check what you do, what you sell. If you’re not sure they are good enough, now it’s the time to make them better. It’s all about conversations. Share what you digg and fan, but also try to make the wrong right. Then we are making the world a better place.

Peace and honey people.

P.S.

Here’s a good post: How Good Business is Usually Better Business.