Real Madrid and Barcelona the gurus of marketing
Some may say that La Liga teams Real Madrid and FC Barcelona went mad this summers transfer markets. Alone Los Blancos spent over 240M€ to get better players than they had last year to make sure that they get the results which their fans so badly want. Their top transfers were Cristiano Ronaldo 90M€ (from ManU) and Kaka 67M€ (from AC Milan). Barcelonas answer was recruiting Zlatan. Catalans paid 60M€ (Internazionale) to get the Swede to the Nou Camp.
I say La Liga and these teams aren’t mad, they are just getting it.
It’s so much more valuable to get the best and the most intresting players to your team than give your money to the media companies and advertising agencys. Despite the becoming results of La Liga, these two great teams and of course La Liga are already big winners. They get the spent money back much sooner as you may think.
Just think about these players media value:
Cristiano Ronaldo:
- Over 18 millions Google hits.
- Four million Facebook fans.
- Most viewed video in Youtube, about 20 million views.
and what about Zlatan:
- Some 6 million Google hits.
- “Only” 350.000 Facebook fans.
- Most viewed video in Youtube, about 20 million views.
In my point of view the Real Madrid is the biggest winner. For instance they sold 500.000 club shirts in sixty days after signing these fellows, that´s 90 euros in every 13,5 seconds and all together that is 45 million euros. Plus the growth of brand and media value, sponsor and media deals, season ticket sales, etc. I think mr. Florentino Perez made and amazing business move.
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